And I mean really? ie the ones actually being used to find the services and products that you sell. And not the ones you think are being used?
Knowing which keywords and keyphrases to target for your SEO is as critical as doing the actual targeting – always remember it is real people that are typing the search terms into the search engines!
Consider you are a widget company selling different sizes of blue widgets – that YOU call “small”, “intermediate” and “oversized”. Then consider the consumer that is specifically looking for large blue widgets. The chances are, this consumer will type the term “large blue widgets” into Google.
If you only include the term “oversized” and not “large blue widgets” on your site or in your Google ad, the chances are your site will not be returned in the first 3 pages for the search, the consumer will never know you exist, and your competitor will make more money!
Understanding what these actual terms are that searchers use, is what is termed “Keyword Research”. Our keyword research services allow you to fully understand these terms for your business.
Don’t leave money on the table! Take the first step towards enabling many more people to find your website and your business!
What is involved with Keyword Research?
Keyword research is based on a full analysis and understanding of your business – issues such as your brand, your location, your target market, the products and/or services you offer and your customer’s intent, all need to be taken into consideration.
Once exhaustive analysis has taken place, a list will be prepared from which you can select the phrases you wish to target.
Once the list is agreed with you, our services can also cover preparation of appropriate keyword rich copy, meta data, and other content recommendations for you to action.
Ultimately, if you want to understand:
- how appropriate your current targeted keywords are
- what keywords your competitors are targeting
- which keywords offer you the best opportunity to drive visitors to your site
our keyword research services are for you!
Prices will depend on the complexity of your business and the volume of keywords researched and targeted.
Prices for content preparation will also depend on your needs and requirements.
Please contact us with an idea of what you may need and we can provide an illustrative example.
Or take a look at the full range of SEO consultancy services that we can offer.